No joke, I see this becoming more common. They’re even doing it the way I imagined: straight up integrated with onboarding.
Maybe it’s an outspoken prediction, that in the future many more businesses will prefer a unionized workforce, but I think a number of current societal and market vectors would suggest that trend. In particular, consider the variety of HR-related logistics, liabilities, and relational concerns of a modern business that amount to operational overhead. You can likely imagine ways that unions might simplify, stabilize, or fully externalize that friction, such that the increased productivity outweighs higher labor expenses, similar to the way efficiency wages in labor economics can ultimately reduce turnover related expenses. That’s just one way unions could become an attractive solution to employers and employees alike.
At any rate, it’s what I would prefer if I needed to hire W2s, to the extent that I’d be willing to help spin up local chapters if necessary, and it only takes a handful of successful examples to accelerate labor trends.