Another weird obsession with the new company was their brand and logo. When they bought our company, of course employees of said company wore and used a lot of merch with the company name. Mostly T-Shirts, but also some other stuff (us field crew got some nice travel stuff with the company logo on it, such as a water proof duffel bag, a pelicase, etc).
Some executive asshat in the new company threw a hissyfit about people wearing the logo of their former competitor, and to a certain degree I can understand this, except the new company NEVER handed out stuff like that. So whenever I was in the field I always had work wear on with the wrong (in their eyes) logo. Hell, sometimes out of spite I even wore a t-shirt from a long defunct competitor that I worked for back in 2011.