The phrase “hill to die on” is perfect. It’s a war term and that’s what he’s doing. Going to war against governments and companies on behalf of consumers. He just likes to record himself while he does it.
He made a video about a real problem using recent headlines and you’re upset that everybody else is doing it? You do realize this issue is so widespread that it has an entire logo dedicated to it on consumer products. Not that anybody notices. At the very least he is bringing attention to the issue.
I do admit though, this man loves a good rant. This all comes from someone who doesn’t really follow his career but is a fan of his work. Like you said, dude comes out of nowhere.
Kinda unrelated but everyone should check out gray jay