“The medium is the message” explains that the medium (eg: internet video) affects the message that is being created. It’s a lot more subtle than “ALL CAPS means DECEPTION”.
Also, they’re titles, not arguments. And again, it’s just capitalisation. The capitalisation does not make an argument. It makes an emphasis. Yes, it’s low-brow, but it’s not wrong. Hunter Biden was indeed INDICTED.
It is literally a superficial critique. You had to make a bunch of reaches to explain how the superficial critique could somehow become substantive, but you failed to do so.
And honestly, the real reason people like to shit on this kind of title is because it gives them a sense of superiority because they would never debase themselves with such low brow material. It’s worse than an appeal to emotion - it’s an appeal to faux intellectualism.