I’m not sure if that article is just bad or playing some sort of 4D chess such that it sounds AI written to prove its point.
Either way, for a dive into a closely related topic, one that is obviously written by an actual human, I humbly submit my own case study on how Googles ad monopoly is directly responsible for ruining the Internet. I posted it here a week ago or so, but here it is in case you missed it and this post left you wanting.