Most of it has its roots in xenophobia and crushing the “near-peer competitors”, yes. You can ask US government about Cold War McCarthyist propaganda which is spread by NATO (US/Europe) media. You can even go back as far as 1940 to find a short film series Drums of Fu Manchu (check YouTube), which is before NATO’s creation, or the Opium War I by Britain in 1856 and British Raj on India for 2 centuries.
Orientalism, xenophobia and imperialist looting/plundering against East are historically well known evil deeds of Anglosphere.