And you can just… Turn them off. No questions asked. DuckDuckGo is a great example of how an advertising company can be both financially viable and respecting of user-choice.
Google could let users choose to opt out of seeing any ads across their network for free today and still be one of the most profitable companies in existence. A huge percentage of users wouldn’t know or care to turn ads off, another percentage actually wants them, and for advanced users they could offer more advanced, useful features for money.
But try pitching that to stakeholders and upper-management lol