“Most people are not interesting enough to profile, so they don’t need this XYZ privacy tool…”
I always have this ready as a counter argument
"Only a stupid person would not care about pickpockets just because his wallet does not have much cash - a pickpocket will not ask you how much cash you have before picking your wallet, and even if your wallet turns up to be empty, the pickpocket is not going to be a gentleman and return that to you.
Tracking/profiling for Ads on the internet happen en masse; you are just one of a million data points that build a profile - it doesn’t care whether you as an individual are interesting or not".