I’m sure they have people gathering analytics, generating reports and are preparing retros now.
A small team probably has a job to figure out the cost of cat and mouse versus the uptick in premium meanwhile they try to remove the bias of Black Friday and Christmas spending yada yada.
It’s less likely but possible that they’re even calculating in the loss of chrome viewership
If the numbers look promising, they might be planning/tuning their next version of the client and server architecture.
If money and revenue were no object they wanted to take this to the mat they could get us down to the point of needing to record the video and strip the commercials from it. There’s nothing they can do to stop that. But they’d have to move the entire world to get to that point.