The main barrier is when you need multiple batteries.
If you install a dozen 18650’s in a device (or thousands in a car), they will work great as long as they’re all at the same charge level and can maintain the same voltage throughout the discharge cycle. If they can’t do that, then the battery could catch fire. Yikes. So any device with multiple 18650 cells will hard wire them together so the user is forced to use and charge and discard the entire set of cells as a single battery.
AA/AAA NiMH batteries won’t catch fire if they’re uneven, but being uneven will damage the batteries. You don’t need to keep them together to be safe, but you do need to keep them together if you want the batteries to last longer than six months. Keeping them together can be a logistical nightmare and it’s the main reason I’ve stopped using them… it’s just too much work to keep all the batteries together (especially if the device is shared in a household or workplace). If you get it wrong, then they don’t last much longer than disposables.
Disposable batteries have the same issue - but since they’re disposable you’re probably pulling four brand new batteries from a packet.
An 19650 cell holds about the same amount of energy as five AA batteries. So there are a lot of devices that can run well off a single battery, and those tend to be the ones that are user replaceable.