Is his website in pure HTML? It’s got that 90s nostalgia.
The blog post talks about choosing a side, but the average user doesn’t have the know how or desire to move away from the default enshittifying web. The generation growing up with smartphones are fed targeted advertisements as a steady diet. To be fair, I see the kids just flipping through the obvious ads. But it’s harder to ignore when their favorite influencers are advertising stuff as part of a bit.
And for that reason I think we’re moving rapidly towards that dystopia we see in sci-fi movies and shows, like Wall-E.