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Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films

I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn’t really the issue here, it’s fucking lorem ipsum in production (that’s why it’s used; this is what inevitably happens otherwise). They don’t have an AI problem; they have a process problem if there’s no editing or at least fact checking vendor collateral before it goes live.

ech ,

“Built”? Did an LLM “build” their title, too?

einkorn ,
@einkorn@feddit.org avatar

Now hold my beer for a second, English is just my second language, but “built” is past tense for “build”, isn’t it?

  • They build a trailer filled with AI → Present tense, i.e. they are doing it right now
  • They built a trailer filled with AI → Past tense, i.e. the trailer is finished.
Cube6392 ,

I think the issue is that this marketing consultant didn’t build anything. They just prompted an LLM to generate output

einkorn ,
@einkorn@feddit.org avatar

Good point!

FormallyKnown ,

Thats a really weird play on their part… But other that that, the movie looks like it could be good

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