While I understand the sentiment, I hate this trend that whenever someones talks about how soulless the internet has become, the answer is always Web 1.0.
I don't want web 1.0. I like having CSS and Javascript around. I use them to build things I couldn't with HTML alone, and I've seen countless incredibly creative websites which fundamentally couldn't have been built without Javascript. It's weird to me how the article mentions the creative aspect of the old web, versus the commercial aspect and "sameyness" of the current web, only to then toss out tools that allow for even more creativity and personalization in the current web.
Whenever I finish reading one of these articles it always feels like it's mostly nostalgia and not much else.