That’s… Not the point of a franchise. The point of a franchise is to continue a story or path in a world from perspectives beyond that of our originating characters. The only criteria of a franchise is that it must take place in the same world. There is nothing about a franchise that’s specifically built to cater to the same fans endlessly. Defining a franchise as “Something to leverage existing fans” is just strange.
If you wanna be negative or pessimistic that’s fine. My issue comes with the outright gatekeeping that is going on here. If you don’t wanna like the show, fine, but just because you don’t like it doesn’t make it bad. Just because it’s for a different demographic than normal doesn’t make it bad. And just because one demographic might not like it when they’ve had every other piece of Trek catered to them doesn’t make it bad. Every single complaint I’ve responded to has used demographics as the core argument by saying that its alienating the core fan base but that doesn’t matter. Not everything has to be made for that core fan base. Acting like it’s a problem if something isn’t made for them and is made for a new group of people is outright gatekeeping.