Noticed this today by chance, as I was looking through its settings and found the new entry. This was after I was made to agree to new ToS for that app specifically and had declined to tick the “give us more data” option.
What bugs me about this is that it’s enabled by default.
And I’m in a jurisdiction that requires opt in. I expect they’ve done the analysis and decided that it’ll cost less to pay any fines than it will make them in ad revenue. Just a cost of business.
As they say: if a crime’s punishment is financial, then it’s “legal for a fee.”