Federation is over-hyped when joining or promoting. It’s only really important when there’s a problem.
It’s like trying to sell a new car by featuring the warranty, or trying to sell a computer by talking about backups. Both important, but not a shiny selling point for new users.
I get why the devs want to feature federation. If you build a car, you’re probably going to want to talk about the engine and its design. But the users just want “car go fast”.