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Did y'all know about redditforbusiness.com?

This is the weirdest goddamned thing I have seen in quite some time. I keep poking at it and finding more weird shit.

Did you know that the reddit marketing team just spent a week in Cannes with a bunch of their big clients congratulating themselves on how well they’re all doing?

Did you know that reddit is bragging about those incredibly weird ads that say “Psst… Can’t stop scrolling? It’s time for a hydration break” as a success story?

What the fuck is this? I don’t understand the majority of it but it definitely doesn’t sound good. E.g. “Tinuiti joined the Reddit Independent Agency Program in 2022 and has gone on to triple its spend on the platform, managing successful campaigns for clients including e.l.f, PacSun, Unilever Health & Wellbeing Collective, and Yohana.”

What is this video? It… honestly makes sense to me that their ads work well comparatively speaking (as I’m sure they did for Gamestop). But that doesn’t mean the whole video isn’t super weird.

What the fuck do they mean by “a generation turns to Reddit’s finance communities to safeguard their futures” and why do they keep talking about crypto, anxiety, and mental health when offering “insights” about these communities to their advertisers?

Why does the header for their insights about “The LatinX Experience” explain that only 4% of members of the community support the term “latinx,” and then the whole thing continues to use it regardless?

Did you guys know about all this weird shit? I literally am having to pull myself away because I keep finding more.

ulu_mulu ,
@ulu_mulu@lemmy.world avatar

Never heard of it, but by the look it’s all PR bullshit, not uncommon for big companies to have websites like that.

Tho the presentation about trust is really interesting, probably the only serious thing in there, this is the book they took it from, there’s also a TED talk (6 years old).

mo_ztt OP ,
@mo_ztt@lemmy.world avatar

It’s not though. The front page is PR bullshit. Once you go beyond the first layer, it’s an extremely thorough guide, written by dishonest people, for dishonest people, on how to manipulate the reddit userbase into buying your shitty products.

I’m actually not sure that most big companies do have pages like this. I think their marketing teams probably look at the general public in exactly this way, but they mostly have more sense than to say it out loud. Do you think you can find a page hosted by Google Ads, or Fox News, that explains the breakdown of their different user segments and how to successfully manipulate each one of them by targeting their anxiety or their mental health issues?

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