On one hand true, on the other, a lot of those sponsorships advertise dubious things at best. I love the channels that just shill their own merch, but being entirely fair, you need to be at a certain revenue threshold to afford making said merch.
The problem with those, 3rd party sponsorships is that they’re usually just either mobile games, F2P(P2W) MMOs, overpriced basic products or software advertised in the FUD way. Sorry, I don’t care for Raid Shadow Legends, War Thunder, Manscaped or NordVPN. Especially the last one and the ones like it grind my gears because the sponsorships for that kind of product are borderline misinformation.
All of them, in some way, can be considered somewhat predatory. I’d rather buy a silly hat or a plushie, thank you very much.