The study considers two main types of anti-piracy messaging. The first, prosocial messaging, asks pirates to consider the effect of their consumption on others, such as harm to film industry workers and how piracy compromises the quality of future productions.
This might work for some people, but folks who are familiar with Hollywood and Recording Industry accounting practices and payment schemes fully understand that this is a joke and those industries work fucking hard to not pay people a living wage.
It’s an instant turn off and reminder whose pockets I’m really putting money into unless I’m supporting artists directly through something like Patreon or Bandcamp Fridays.
Real pro-social anti-piracy messaging would work on providing me with more options like Bandcamp Fridays, instead of making empty promises that they can renege on easily.