Yeah, unless there are features hidden that are hardware based and doesn’t rely on KIA servers then this is not a problem in the slightest.
It’s vastly different from the paid unlocks of Tesla or subscription for hardware of BMW.
Don’t group them under one banner and muddy the waters because if we do then all it will do is normalize what Tesla and BMW does and allow it to spread. Either that or make it so we won’t get the features listed or the features will have an exorbitant cost attached when new to ensure they don’t lose money from maintaining the service for the service life of the vehicle (or do Tesla shit of not letting the feature transfer when resold effectively impacting resell value negatively which is bad for the original buyer).