If you want a worse example than Roland, let me tell you about my solitary experience with IK Multimedia. I bought a secondhand hardware synth of theirs off marketplace. Get it home and try to download the software tool to control and update it. It tells me to set up an account, and then lets me download it, awesome. Plug it in and fire up the software, and it tells me I’m not licensed. Wait, what? Search through their support site and it turns out that to transfer the “license” for this piece of hardware you have to pay them $49. Sunk cost fallacy got the better of me at this point and I sent an email through to support asking if I could pay the transfer fee. Nope, only the original owner can transfer the license. I was so immediately turned off it that it sat around as a paperweight for a few months. Ended up selling it to a pawn shop.
Meanwhile, Arturia are the exact opposite. When you buy a digital license of the Arturia V Collection, you own that license. Which includes being able to sell it to someone else, and transfer it to their account for free. I bought a secondhand MIDI controller of theirs, which had some bonus licenses for their software originally included. They transferred the license to me with just a picture of the serial number label. But I could still download and use the software for setting up macros and updating it without doing that.