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simple ,

Excluding the game name from the title will surely help the developer

wirelesswire ,

Sadly, clickbait > actual information

ShaggySnacks , (edited )

Splattercat covered this game. For those who want to see what the game is about and how it plays.

Edit: The game is called Arco.

KoboldCoterie ,
@KoboldCoterie@pawb.social avatar

Game is Arco.

I haven’t ever heard of it; maybe they should focus more on ‘How do we market this’…

Daxtron2 ,

Its definitely a hard thing for most indie devs to do on their own. Its a totally separate skillset that most of us don’t have but can definitely be learned.

shadowedcross ,

That’s what a publisher is for, and in this case they failed them completely.

Daxtron2 ,

In this case yeah, but it’s still always a good idea to do your own marketing as well

windowsphoneguy ,
@windowsphoneguy@feddit.org avatar

You’d think that Panic as a publisher would help them with marketing

njm1314 ,

To go with what a lot of people in here are saying about marketing being a very important aspect, and also point out for Indies it’s continual marketing that’s important. Indies don’t always sell well right away you kind of got to keep pushing at it. Heck the game came out what a week and a half ago? They’re already thrown in the towel?

Although, after watching the trailer I’m not sure how unique this game really was. Certainly looks like a couple dozen other games I’ve seen come out in the last few years.

Charadon ,
@Charadon@lemmy.sdf.org avatar

One thing I haven’t seen mentioned here already, is that the game is only on Steam. Which limits the customer base to Steam, yes it’s a massive audience but they’re missing out on free sales by not listing it on places like GOG, Itch.io, Gamejolt, etc

a1studmuffin ,
@a1studmuffin@aussie.zone avatar

The reality is those other platforms won’t make much difference on sales at all, and with a limited indie dev team they’ve made a wise decision to focus on the largest PC storefront.

It’s the same reason a lot of indies don’t target Linux, the effort vs reward simply doesn’t make sense for small teams. Anyone who says “But Unity and Unreal Engine support Linux! It’s literally two clicks!” has no idea what they’re talking about and hasn’t actually been through the process of releasing a game for multiple platforms.

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