Oh it's not, dead, it's just changed shape so we don't immediately recognize it. This, for example, is an ad for about 5 different games.
Notice how the brands were mentioned. Notice how much more palatable this is as a delivery system for that sweet brand awareness. They're making statements we agree with! They're demonstrating values that align with our own.
Now look it's video games so I really don't mind. This is certainly nicer than what we had in the 90s and 2000s (which were occasionally hilarious but I digress) , but I still want to raise awareness a bit. Larian isn't the only company that rolls this way. Thing is, they're probably not even lying, but an executive at a company does media like this for a reason.