Generic EA hate aside, they want to drive away from licensed IP. Their latest burn was FIFA, which was a long legacy of earning for EA with little to nothing effort… then they broke with FIFA (the organization) and now a big chunk of their historical earning is scrapped away.
The logic here is: “if the game is good, I bring more value to Disney, but then that fricking mouse (the non CC0) can kick me out and switch my press-work to the franchaise (on SW universe) to a company that directly compete with me (ie: Ubisoft)”.