Because people always assume it means “the guys responsible for all of the good parts of the game franchise you love with none of the managerial/corporate oversight baggage that ruined the games these devs came from!”
It’s a blatant attempt at cashing in on brand recognition for starters. Second and most importantly its main purpose is to essentially disinfect the developer group of their previous failures. It’s not the same level of obviousness as say… The devs of “the day before” literally closing down their studio and opening up under a new name, but it’s essentially the PR friendly version of that process.
Make no mistake, this group and their new game are operating on the same level of competence as any other, don’t trust shit about them or their supposed pedigree. Don’t preorder, don’t hype, for fucks sake stop feeding this slot machine mobile game AAA experience.