I was thinking this as well. Headlines, no matter the story, are frequently meant to rage bait people.
Is it pretty messed up? Yeah, I’d say that meets the definition. Was the guy actually in danger? Idk? I’m not a rocket scientist.
Edit: Side note, I just saw a “cranial fixation system” for the first time where I work about a week ago. I do not work in a medical field so this is just a really strange coincidence. I won’t be elaborating on my career.