Ultimately the problem with rainbow washing (or the problem with the problem with rainbow washing?) is that rejecting allies for not being perfect has a tendency to leave you fighting alone.
Like, the Target and Budweiser examples. The phobes picked their new crusade targets and no one rallied a counter movement, because, you know, Bud sucks anyways and corporations bad but all it did was tell the liberals running things that the community won’t even pretend to have their back if they get boycotted by hateful hicks, meaning the actual smart move is to just wash your hands of the whole thing.
Obviously we have to draw the line somewhere, and maybe that should be Raytheon, but I’m not sure Budweiser and Target were bad enough to abandon in return.