I saw somewhere someone explaining that the massive cash flow from the “old” way of paying for content, namely high cable TV costs people used to have to pay for their 3 channels they actually watched - in addition to all the commercials the pay-tv people also had to watch, was a steady and reliable stream of cash that made its way to the content producers.
But since the big bundle pay-tv model is dead there is a huge drop in cash flow to content producers and this is making a massive change in normal operations inevitable.