It's infuriatingly stupid. It makes me read the same sentence 2-3 times before I understand what they're trying to say.
We have a well established and clear distinction between 'streaming service' and 'streamer', why fuck with it?
What's more, it's double stupid because now both 'streamer' and 'streaming service' means "a company" AND we don't have a word for individuals streaming on the web.