Man, no one is trying to run anything into the ground. They are just probing to see how far they can stretch their userbases. And, personally, I think they can go as far as they want. Social media has become an addiction for people and they will justify anything and everything to get their fix .
EDIT: What I mean is that people will accept everything and still continue to use the platforms because they are ingrained into their daily lives. Do you disagree? Need I remind you how vehemently some people defended Reddit’s decisions recently?