Until there is a viable Twitter competitor, this will continue and people will keep using it.
There needs to be one that scales. Mastodon had its chance and it’s clear people don’t want it. Maybe the answer is Bluesky, but that’s not going to happen unless they open up their doors.
I can’t believe I’m rooting for Meta, but their Threads app might work out and it will be better once it syncs with ActivityPub.