I think in the age of streaming saturation, going to movies still offer an experience for people vs watching Netflix on your couch. It should ultimately be something that’s most of all, fun, and exciting.
Nobody should ever feel like they are getting ripped off for the money they paid, even if everything is getting more expensive, and having blatant tagged on fees, or request for tips for things that didn’t use to ask for tips, just makes people feel bad that they got cheated out of their money. And that’s not fun.