for a UK perspective, we have a cinema chain over here called Everyman, it’s cinemas but every seat is a sofa/couch! and you can order food to the seats. unless it’s a peak screening, you usually get a whole couch to yourself. matinée shows are roughly ~$17 for adult, ~$11 for child. what’s pictured in the OP is no doubt one of those pull-down chairs with the itchy carpet material too. ouch!