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BraveSirZaphod ,
@BraveSirZaphod@kbin.social avatar

so why not just lower the profit margins?

Probably for the same reason you don't casually decide to go to your boss and say that you voluntarily want a pay cut.

https://tradingeconomics.com/united-states/wages

Average hourly wage at the start of 2020 was $24. It's now $29, which comes to about $10,000 more each year, and is an increase of about 21%. That growth has been concentrated in the service industry, but the data is pretty clear regardless, and the general trend applies to basically all sectors. Inflation in that same time period is 18.1%, so it simply is a matter of fact that the average worker has greater buying power today than they did in January 2020.

That's an average, of course, and may not necessarily apply to you individually.

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