When I was studying CS I had a few courses on UX/UI design and the most interesting fact I learned there when looking for papers is: ~half the high profile researchers in the UX/UI field are on Microsoft payroll, and everything Microsoft does is highly inconsistent to contrary to all the insights of their own researchers. I think they buy as many of those people off the market as they can, just so they don’t work for somebody else, while shitting on their work, so their UX/UI just doesn’t look as bad in comparison to others.