Do you want to ban free trials to protect the forgetful?
Yes, in a way. They are counting on the forgetful to an extent. There are actual apps to cancels services people have forgotten about but still pay for. Remove the requirement for cc info for a free trial. There are services out their that I might use but I’m not comfortable inserting cc info until I’m sure it is useful to me. If the product is as great as Apple (or whoever) say it is, people will subscribe.