You’re a dipshit sucker dumbass if you bought anything, at any point, on the existence of advertising, of Hallmark holidays, Easter, Christmas, any given holiday, pseudo holiday, religious holiday, non-religious holiday, your mother’s, and/or anyone in your family’s special event… And on and on. How fucking naive does one have to be, in today’s world, to think prices wouldn’t be jacked up prior to a sales event?