Funny you mention the robocall thing… I’m literally leaving a company that works on that problem (though not as their primary business) Wednesday. It was a short stint - mostly because they are resistant to solving massive technical debt problems and I’m not trying to doom my future self - but what I witnessed was…depressing. Getting anything done was like pulling teeth, and that’s with the recent FTC pivot to taking this stuff more seriously. STIR/SHAKEN is a reasonable start but it still has almost no teeth behind it.
I’m with you on the identity issue. I mean, if we’re being really honest, the only people losing out by not implementing strong personal identification verification are the legitimate end users because the threat actors have gotten so unbelievably good at fingerprinting user behavior. And it’s only going to continue getting worse. With ML growth as unfettered as it is, there is nothing we can do. So I’d much rather take the reigns and make identity verification a robust feature instead of a bug we can’t squash.