I’m not seeing any evidence that this was church-run at any point in time. Again, do you have a source for that claim?
Just because a business was founded by a member of a certain religion, that doesn’t mean the business is owned by the church. For example, many Catholics own businesses. Does that mean the pope or their local archdiocese controls those businesses?
I’m not trying to make this into a big argument, I’m just asking for your source that explains the church’s involvement. I do see that the owner made a deal with the church for discounted memberships, but any corporation could’ve struck a contract out in a similar fashion. Yes, the LDS church seems to have a weird interest in ancestry (thus the contract and the fact that one of their members made a business out of ancestry stuff)