It seems like they brought it back to drive up traffic. They know people will put those things on it, but they can edit all they want and going over there to “protest participate” still drive traffic to their site. In 6 months when they tell investors how successful the last place event wad, no one is going to want to see the final picture, they’re just going to look at the numbers.
Place was stupid when we were on reddit, its sure as he’ll not worth going back for