An irritating number of companies make it inconvenient to just view a menu, and want you to “Start your order!” to see prices and availability. I get that certain items are regional so entering a zip code makes sense, but if I just want to look at a menu and prices to see if I even want to do business with them I shouldn’t have to create an account.
That said, for convenience purposes I’ll occasionally order food online or over the phone so it’s ready by the time I’m driving past on my way home and pick it up.