The ecosystem is the thing holding me here. Everything works so seamlessly and the products are very good (imo). I don’t have to worry that my watch and headphones might not work with another company’s phone, or at least not as good. If there are headphones and watches that would work as well, seamless and long as Apple’s, I’m open to suggestions. Apple might be behind with innovations, but when they implement something, it’s done right (usually)