New players largely can’t “enter the market” without being bought out unless they have very uncharacteristic in business leaders unwilling to sell to a conglomerate, that’s usually considered victory these days, and literally every company that grows to the point of being and agrees to be publically traded must do every sociopathic thing they can to increase profit or they will be sued.
I don’t think a new group of people playing at this sick game will be any better than the last. If they were, the market ensures they won’t be better for long by design. Growth isn’t the answer. Growth is the problem. Our species needs to shrink or it will continue to suffer until it perishes by its own hands, and that is what we will do. I don’t think there is a solution, but I do know if there is, it won’t be found in economic growth/metastasis.
That’s just saying the cure to a poison is to drink… More of the same poison.