I rarely see any ads. First thing I do on a clean windows or new phone, is to install adblockers. Simply because they have become so intrusive and takes up a lot of screen realestate. On top of that ads have been attack vectors for zero day exploits into people’s computers several times before.
One place I still see ads are on Facebook, and they never target anything I’m interested in. I suspect it’s because of greed. Because they are absolutely collecting my data, so they should be able to target me with relevant stuff, but they will allow any ads as long as the advertisers pay up. I have seen explicit ads on Facebook… on Facebook! Where users almost gets banned for saying butt. Ads on the other hand, is fine…
The result is I’m bombarded with irrelevant ads, that I never click.
As services gets more aggressive with pushing ads down my throat, the more aggressive methods I’m going use to block ads or find alternative services. They did it to themselves.