Vegans really need to embrace this strategy. Reduce meat consumption is a much easier sell to the majority of the world, and it would open them up to the idea that vegetables can make a complete meal.
Too many vegans I know try to get you to buy into their lifestyle from the start. Bruh, I’m an American and I can tell you from personal experience that most Americans, especially down here in the south, do not consider something a meal unless it has meat in it. You are not going to convince these people to stop eating burgers straight up. This is a cultural thing that isn’t going to be easy to change. Going full vegan is a deal breaker. Cutting back on meat for your personal health might just gain some traction.