Go to a physics professor and they’ll tell you everything is physics. Go to a math professor and they’ll tell you everything is math. Go to a philosophy professor and they’ll tell you everything is philosophical.
Not everything is about power inherently. People can and often will make almost anything about power. But it’s not inherent to the thing. But you might disagree.
However the degree to which things are political can vary greatly. Would you agree? Voting at the presidential elections is a more political act than watching birds or playing with my kids.
I think what people mean in your view’s context is that they’d like to keep memes away which directly refer to a topic which is to a high degree politicized. Instead they prefer memes which are at maximum very indirectly related to politics.
I’m sure you know that but this is my one try at a good faith discussion.