You’re right, but the thing is most of the time companies do horrible things to boost their profits. Like Unity in the last few days. Valve doing seemingly pro-consumer things to protect their profits is a rarity, and it’s really only a side-effect that there’s consumer benefit. They aren’t doing it to benefit consumers, they’re doing it to preserve their marketplace. It’s a side effect that it gives consumers more options. Valve is an unusually forward-thinking company when it comes to its long-term viability.