Watching this whole thing go down has made me realize that regardless of what people say, it's not about the number of people, the quality of the experience, or anything like that.
A lot of people actually want to be surrounded by "brands" and "influencers". Some people even get a kick out of "hate following" people who they don't like, which blows my mind.
That's why Threads feels so right to them. Threads has been designed for one thing, and one thing only: connecting companies to customers, often via influencers and eventually through traditional advertising.