I like to frame Mr. Beast in the context of the NFL.
The Super Bowl had 123 million viewers this past year. A 30 second ad slot costs $7 million. This is something we can all wrap our heads around. It’s a big deal, and that’s a lot of people.
Mr. Beast puts out a video about every 2 weeks. Most get more viewers than the Super Bowl. Some almost double. If every video he makes essentially prints him $20 million in ad and sponsor revenue, I wouldn’t be surprised.
That’s why he can give away $1 million in a video.