I’ve written this a couple of times now, so this is gonna be the last one: it’s not about the wealth it displays, the conspicuous consumption.
Consider the term “Nintendo fanboy.” Do they buy it because of the image? To impress everybody that they own Nintendo products? No, they defend Nintendo and are staunch advocates of the company and their games, unwilling to be critical or consider where other companies/products might be better. They’re basically zealots for a product. Cost and what it says about your status are not top of mind.
There are people who buy Apple products for the social image, to flaunt wealth. That is not the same as the fanboy.